Description

Hardcover

An illustrated history of Camparis hands-on patronage of the film industry

This volume examines the longstanding and fruitful relationship between Campari and the film industry. Tracing Camparis long history as an enthusiastic and involved patron of cinema, the book details how the companys support has served as the impetus for countless experimental and groundbreaking film projects. From Camparis 1984 TV commercial directed by legendary director Fredrico Fellini to its most recent collaboration with Oscar-winning director Paolo Sorrentino and Hollywood actor Clive Owen on the Red Diariesseriesan ongoing campaign of short films illustrating that every cocktail tells a storyCamparis forays into the world of film are always ambitiously crafted and masterfully realized. A perfect alchemy of passion and imagination, Campari and Cinema offers a sweeping panorama of film history and demonstrates how cinematic creativity goes hand in hand with the innovation of Campari.